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PARIS — They arrive from totally different design worlds, however it’s a match made in purses for Aurélia Stouls and India Mahdavi.
Clothier Stouls is thought for her body-hugging stretch leather-based ready-to-wear line, whereas Mahdavi designs inside worlds along with her furnishings and areas.
The 2 are pals and neighbors — they dwell on the identical avenue in Paris — and have labored collectively on tasks prior to now: Mahdavi designed Stouls’ flagship a decade in the past, whereas Stouls shot her winter marketing campaign at Mahdavi’s showroom area. They’d been toying with concepts for knowledgeable collaboration for years.
So when Stouls determined to launch her purse line, it was time to make it official.
“I believe the idea of this can be a friendship. Not solely are we pals in actual life, but in addition we’re pals of colour. We’ve got this ardour for colours and there’s a really stunning connection via the way in which Aurélia makes use of her colours and what I’m seeking to discover with my colours,” stated Mahdavi.
“I see colours as my pals and the extra the merrier. I like the colours after they argue, after they struggle, and after they have a dialog. I simply convey them to life they usually dwell with me. It’s important to encompass your self with these pals,” stated Mahdavi.
“India has a giant and strong-colored universe,” stated Stouls, whereas Mahdavi added that Stouls’ work of contouring the physique may be very a lot her personal strategy to structure.
Collectively they requested themselves how they convey these parts out in a novel approach, and Stouls determined to dig deep into her archive of deadstock and offcuts. Mahdavi then chosen Stouls’ conventional tartan print to be reimagined in her personal shiny colour palette.
They chose from Stouls’ rows of rolled offcuts stacked ceiling-high. “You are feeling like you’re in a sweet store whenever you’re in entrance of them,” she stated.
The result’s a pink, yellow and purple explosion of daring colours, like a really stylish field of Peeps.
India Mahdavi’s shiny colours on the Justin bag.
The mixture seems on Stouls’ new Justin bag and on Mahdavi’s well-known Gelato armchair.
Upcycling must be inherent to right now’s design and enterprise practices as a part of an moral mindset, they each agreed, and a approach to be ingenious and transformational with design.
“It’s important to neglect that it’s leftovers and never even give it some thought. Whenever you see both the chair or the bag, it feels completely new,” stated Stouls.
The pink and purple tartan items are extraordinarily limited-edition. “I like this concept that there are going to be 10 baggage with this well-known pink, and when it’s over you’re going to be one of many 10 individuals to have a kind of baggage. It’s moral and logical,” stated Mahdavi.
The chair is much more distinctive: There is just one.
The collaboration kicks off Stouls’ first vary of purses with two kinds: the Justin, a big woven weekender carryall, and the Elina, a smaller woven model with an adjustable shoulder strap. The complete assortment is rendered in additional conventional colours of blue, inexperienced and shades of browns.
The Elina in chocolate.
Courtesy Aurélia Stouls
The pair will rejoice the launch with a cocktail social gathering Thursday at Mahdavi’s showroom-slash-gallery, which is an area of transformation itself. She calls one half “the challenge room,” and invitations a rotating band of artists or designers to current their work.
The room was created in a spirit of the impartial design group coming collectively. Mahdavi has accomplished 12 exhibitions internet hosting artists from all over the world and is engaged on a e-book concerning the tasks.
“It’s fairly a tough world the place [artists and designers] are all attempting to exist when there’s large establishments and types and firms which are taking up all of the areas,” she stated. “It is a totally different approach to work the place we will type of exist on our personal by creating this group, and ensuring that we will survive.” The one approach ahead is collaboration, they each imagine.
Stouls began her rtw line 20 years in the past from a small run of machine-washable leather-based T-shirts that turned so wanted it launched the model. She nonetheless produces the T-shirts in each assortment.
“Now with the luggage, I hope they’re going to have the identical impact on girls,” she stated, of turning into a staple piece for all times on the go.
The limited-edition Justin x India Mahdavi totes retail for 1,950 euros and the singular Gelato armchair is on the market at 6,000 euros.
The Justin in bottle inexperienced.
Courtesy Aurélia Stouls
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