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Yearly, influencers, celebrities and followers flock to Coachella for a three-day celebration of the most important stars in music. Nevertheless, the competition is hardly as unique as the events that encompass it.
E-tailer Revolve has virtually grow to be synonymous with Coachella for its annual shindig, Revolve Competition, which takes place through the first weekend of the competition. Final yr, the model celebrated its twentieth anniversary with a scaled-back model of the occasion, which was no much less star-studded than in years previous.
Revolve Competition 2023.
Getty Photos for REVOLVE
That includes performances from Ice Spice, PinkPantheress and Coi Leray, Revolve Competition garnered 1000’s of eyes (and likes) throughout the social mediascape. Virality is likely one of the occasion’s major pulls — Revolve Competition’s ubiquitous digital presence has turned it into the trendiest Coachella pitstop.
Between Instagrammable activations and beautiful celeb attendees, many mistake Revolve Competition and Coachella for a similar occasion; nonetheless, they’re really separate affairs. All through weekend considered one of Coachella, there was a surge in Google searches for “Revolve Competition vs Coachella” and “Is Revolve Competition the identical as Coachella.” Forward, a breakdown of the variations between them.
What’s Revolve Competition?
Revolve Competition is an annual social gathering hosted by Revolve, a high-end on-line retailer identified for its choice of boutique manufacturers. The occasion, which coincides with the primary weekend of Coachella, is situated close to the competition’s venue in Indio, California.
Don Toliver performs onstage throughout Revolve Competition 2023.
Getty Photos for REVOLVE
This yr’s Revolve Competition takes place in Palm Springs, which is a couple of 30-minute drive from the place Coachella is held. The Merv Griffin Property in La Quinta has served because the Revolve Competition’s backdrop, however following capability points that plagued the occasion final yr, the placement was switched in 2023.
Revolve Competition is placed on in collaboration with The h.wooden Group. The hospitality firm owns a bevy of A-list hotspots, together with The Good Man, Bootsy Bellows and Delilah.
A number of corporations crew up with Revolve to sponsor the annual competition. This yr, they’ll embody Kendall Jenner’s liquor model 818 Tequila and Hailey Bieber’s coveted magnificence line, Rhode.
Is Revolve Competition A part of Coachella?
Revolve Competition isn’t affiliated with Coachella or Goldenvoice, the competition’s organizer. Each occasions embody meals and beverage cubicles and dwell performances, however in contrast to Coachella, Revolve Competition is free and invite-only. It additionally options performers that differ from Coachella’s lineup.
Revolve Competition 2023.
Getty Photos for REVOLVE
One other similarity between the 2 occasions is their carnival-inspired sights. Coachella ticket holders can take a spin on the competition’s well-known ferris wheel, whereas a chair-o-plane trip has repeatedly been a Revolve Competition staple.
Influencer Aimee Music attends Revolve Competition 2023.
Getty Photos for REVOLVE
Posing for images is a part of the Coachella expertise. Whereas Revolve Competition attendees sometimes seem on a step and repeat, there is no such thing as a crimson carpet at Coachella correct. As an alternative, photographers snap footage of celebrities and influencers on competition grounds, or they merely submit images of themselves on social media.
Revolve Competition isn’t the one Coachella-adjacent occasion. Labels like Fortunate Model and Marc Jacobs hosted events of their very own, as did celebrities — Kourtney Kardashian placed on the first-ever Camp Poosh to advertise her model, Poosh, and celeb stylist Rachel Zoe helmed ZOEasis for a seventh yr.
What’s the Revolve Competition 2024 Lineup?
This yr’s Revolve Competition will happen for at some point solely on Saturday, April 13, with the precise location but to be introduced. T-Ache, Ludacris, Sean Paul, the Ying Yang Twins, Nina Sky, Siobhan Bell and Kim Lee will carry out.
A Supergoop! activation at Revolve Competition 2023.
Getty Photos for REVOLVE
Activations on the 2024 Revolve Competition embody a photobooth sponsored by Hailey Bieber’s Rhode, whereas P.F. Flyers will host a “shoot a hoop” competitors to win sneakers. Sun shades retailer Quay Australia and suncare model Supergoop! may even stage pop-ups.
“Revolve Competition is our most sought-after occasion yearly, and we at all times intention to offer an unbelievable expertise and introduce our neighborhood to the perfect manufacturers, ambassadors, companions and performers,” Michael Mente, Revolve’s cofounder and co-chief government officer, advised WWD. “This yr, we’re excited to have Revolve Competition at an iconic venue that may present an intimate expertise whereas persevering with to ship an unparalleled connection to our neighborhood by throwing the perfect social gathering within the desert.”
An 818 Tequila activation at Revolve Competition 2023.
Getty Photos for REVOLVE
Meals and beverage companions for the occasion embody Christina Millian and Elizabeth Morrs’ Beignet Field, quick meals chain Elevating Cane’s and the crew behind Household Type Fest, a community-centered meals competition, who will curate a menu courtesy of Mr. Charlie’s, Yeastie Boys Bagels and Wanderlust Creamery.
Kendall Jenner’s 818 Tequila will return to pour cocktails, together with Kylie Jenner’s newly launched canned drinks firm, Sprinter Vodka Soda. Voss, Pink Bull’s Summer season Version Curuba Elderflower and La Croix Glowing Water will present nonalcoholic choices.
What’s the Coachella 2024 Lineup?
This yr, Coachella is headlined by Lana Del Rey, Tyler, the Creator and Doja Cat. Different notable artists on the lineup embody J Balvin, Peso Pluma, Ice Spice and Chic.
How Do You Get Invited to Revolve Competition?
Most Revolve Competition attendees are influencers and celebrities. Naturally, many stars who seem on the occasion — the Kardashians, Emily Ratajkowski and Leonardo DiCaprio, to call just a few — additionally sometimes attend Coachella. Ticket costs for the music competition vary from $549 to $1,069, not together with lodging and parking.
Coachella is an annual music competition that celebrates a variety of musicians with varied concert events, activations and occasions. Lil Uzi Vert, Grimes and Jon Batiste are among the many performers at this yr’s occasion.
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