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Saturday, February 8, 2025

Are you charging an excessive amount of (or too little) on your exhibits? 

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As a touring musician, you wish to decide the right worth on your live performance tickets or door cost. 

Not so excessive that it turns into prohibitive for followers and you may’t fill the venue. However not so low-cost that you simply promote out immediately and depart potential income on the desk. 

So are your exhibits too low-cost? Or too costly? 

Effectively, the reply could also be… BOTH! 

Right here’s why. 

Essentially the most profitable artists supply a variety of ticket costs

If a famous person like Olivia Rodrigo or SZA performs in a metropolis close to you, do they cost one worth? Most frequently not. There’s an entire vary of ticketing choices. 

Within the context of YOUR music and profession, you would possibly say, “Effectively, after all! These superstars are taking part in large venues. That’s simply… seating choices. Cheaper nosebleeds. Center-tier seats. And an expensive upfront part.”

You would possibly dismiss the comparability when you play small golf equipment, general-admission venues, bar gigs, or home concert events. However don’t ignore the lesson. You CAN have a variety of ticketing choices even in these smaller settings. 

Some followers are prepared to spend extra, so allow them to!

Earlier than I get to particular suggestions for premier ticketing affords, I wish to clearly state the premise of this text: 

In case you can earn extra money providing an unique expertise to pick followers, and providing that VIP expertise doesn’t get in the way in which of you performing an excellent present for each attendee, you must completely do it! 

A bit exclusivity goes a good distance, so be sure that to have a ticket tier for a number of kinds of fan, together with:

  • The informal fan (basic admission, door cost, balcony seating)
  • The true fan (higher seating, superior admission, extra intimate experiences) 
  • The diehard fan ( particular remedy, VIP merch, backstage entry)

How indie musicians can supply premier live performance packages

Let’s take a look at some distinctive ticketing choices you’ll have. 

Home concert events:

  • Cost extra for the 4 or 5 seats within the entrance row
  • Cost extra to eat dinner with just a few followers on the host’s home earlier than the present
  • Cost extra for a ticket/merch bundle the place you autograph vinyl whereas speaking with the attendee

Basic-admission membership:

  • Cost extra for a VIP ticket the place they will watch from the facet of the stage
  • Cost extra for folks to attend your soundcheck
  • Cost extra for VIPs to hang around with you for quarter-hour between the soundcheck and set
  • Ticket/merch bundles apply right here too!

Unique merch:

  • Cost extra (standalone or as a ticket bundle) for merch that may solely be bought at THIS specific present
  • Give away signed live performance posters to anybody who buys different merch

Participatory experiences: 

  • Cost extra to let somebody co-produce the live performance by collaborating on the setlist, props, stagewear, and many others. 
  • Cost further for one fortunate one who’ll leap up on stage to carry out with you, or banter earlier than the track, or to suggest to their associate, or want completely happy birthday to a buddy, and many others. 
  • Cost extra for the bar’s themed cocktail to be named by one fortunate fan

Fan recognition reductions:

  • Cost LESS on your fanclub subscribers or Patreon supporters
  • Cost LESS for anybody who owns your NFTs or holds your social token
  • Cost LESS (or free) on your avenue workforce or native champions

Conclusion

These are simply SOME of your choices to supply a variety of costs and experiences. 

Chances are you’ll be considerably restricted, after all, by the ticketing platform, the venue, or the promoter. If that’s the case, work round these points by utilizing your personal e-mail checklist and issues like PayPal or Venmo. 

The purpose I’m making an attempt to make: One-size-fits-all pricing often means you’re lacking out on an opportunity to earn more money and (possibly extra vital) make deeper connections together with your viewers. 

In terms of pricing, be sure that your informal fan can afford to attend, however give anybody who needs a extra memorable expertise the power to pay you for it!



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