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Thursday, February 13, 2025

Elon Musk’s $44 Billion Twitter Takeover Failure

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When Elon Musk first introduced his deal to purchase Twitter for $44 billion in 2022, the billionaire tech mogul believed that his possession of the firm would restore free speech to the lots, and even assist to protect humanity. (Severely, that is what was mentioned!) Then, nearly instantly, the whole lot went sideways.

On The Small Enterprise Radio Present this week, I interviewed Bloomberg journalist Kurt Wagner who makes use of his years of information and expertise overlaying social media to put in writing the last word e book on the story of Twitter. In “Battle for the Chook: Jack Dorsey, Elon Musk, and the $44 Billion Combat for Twitter’s Soul”. Kurt presents a deeply reported, insider exploration into the important thing moments and selections that led to Musk’s $44 billion Twitter buy – and the authorized and cultural chaos that quickly adopted.

In an interview, we mentioned:

  • Why Did Elon Musk purchase Twitter?
  • Why did he suppose he may “restore free speech and protect humanity”?
  • Why Jack Dorsey’s relationship with Elon Musk is a key purpose that the Twitter deal obtained performed.
  • How Twitter acquired a lot energy over world speech throughout Dorsey’s tenure as CEO.
  • What the supply of Twitter’s downfall was – “it by no means discovered easy methods to flip that large cultural influence right into a comparable enterprise”.
  • Why Jack Dorsey believed Twitter’s determination to grow to be a enterprise, and never only a non-profit, was Twitter’s “authentic sin.”
  • How Twitter’s workers have reacted to the sale and what’s going on now.
  • How Elon Musk doesn’t appear to grasp the promoting trade, and but he purchased a enterprise that makes 90% of its income from promoting.
  • Why Elon Musk modified the title of Twitter to X.
  • Why regardless of its enterprise struggles, Twitter was at its finest throughout breaking information occasions.

Hearken to the whole fascinating interview on The Small Enterprise Radio Present about what occurred at Twitter.

Picture: Depositphotos




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