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After introducing a mixture of novelties at Watches and Wonders and bringing model ambassador Gisele Bündchen to Geneva, Switzerland, to speak all issues timepieces and extra, IWC Schaffhausen is now organising in New York for Madison Avenue Watch Week, which is able to see the luxurious watch producer open a brand new boutique on the road simply in time for a full slate of occasions.
Together with the grand opening of the shop, IWC Schaffhausen could have its Portugieser novelties within the U.S. for the primary time and host a panel dialogue on the everlasting nature of watches.
Right here, Stanislas Rambaud, model president of IWC U.S., talks with WWD about what visitors can anticipate from the model throughout Madison Avenue Watch Week.
WWD: What lead you to opening the brand new area?
Stanislas Rambaud: After 12 years at 545 Madison Avenue, it was time to discover a brand new location that match the model imaginative and prescient and communication. We’re very excited in regards to the new location at 645 Madison Avenue, which shall be a implausible new assertion for the maison within the U.S. The brand new boutique will concentrate on our watchmaking experience and storytelling about our engineering. This interaction displays our revolutionary spirit. The relaxed but subtle area will permit guests to totally expertise our universe, get impressed and be taught extra in regards to the many aspects of IWC.
WWD: Are you able to share a bit extra in regards to the Madison Avenue Watch Week occasions you might be holding at your new flagship?
S.R.: We’re joyful to be internet hosting a really insightful panel dialogue about “How a Watch Stays Eternally Related” with Nicolas Lannou, IWC’s affiliate director of product technique and heritage, together with a distinguished panel of visitors, for an exploration of the IWC Portugieser, the way it has remained an icon for 85 years and is gaining new fame with the launch of the Everlasting Calendar. We will even have some of the novelties from Watches and Wonders, the place visitors can e-book in-depth displays.
WWD: You debuted the brand new Portugieser type at Watches and Wonders, calling it a “tribute to eternity.” Are you able to clarify how this assortment uniquely brings it to life?
S.R.: Since Kurt Klaus developed his legendary perpetual calendar within the Nineteen Eighties, now we have gathered distinctive experience in mechanical calendars which might be ingeniously environment friendly of their design and fairly straightforward to make use of. With the brand new Portugieser Everlasting Calendar, we at the moment are venturing additional than ever earlier than, touching the boundaries of eternity because of our engineers, who’re continuously pushing the boundaries. The Portugieser Everlasting Calendar is our first Secular Calendar, to which have additionally fitted a double-moon section show that may solely deviate from the moon’s orbit by at some point after 45 million years.
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