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Do your music movies go viral on platforms like TikTok and Instagram?
If not, there could also be three pretty easy changes you can also make transferring ahead to get extra eyeballs in your music video content material.
After all, I can’t promise your movies will go “viral.”
There are numerous variables for virality: High quality, expertise, tendencies, timing, algorithms.
However I CAN say a lot of the music content material that’s surfaced in my very own social feeds all through the previous 12 months has shared three frequent qualities.
1. You must submit “stay” efficiency movies
All through 2023 and 2024, a lot of the music-related movies that I’ve seen going “viral” (which means a lot of views, likes, feedback, and shares) are performances. And I don’t imply live performance footage from gigs.
I imply issues like Jon Poppii’s minimalist acoustic covers.
Or Mark Scibilia’s live-looping movies.
Or Stroll Off the Earth’s hilarious stunt performances.
Irrespective of how a lot you hear concerning the reputation of GRWM movies, dance tendencies, or memes — relating to music, evidently viewers on TikTok and Reels merely love seeing good performers doing their factor. Singing a track. Taking part in an instrument. Feeling the feels.
To be clear, I’ve observed some exceptions to this rule in 2024, which is sweet. Since that offers you extra inventive choices to your movies, and you’ll discover extra “vertical” approaches to the normal narrative or impressionistic music-video format.
However as a normal rule, I nonetheless suppose the stay efficiency pattern is holding robust and must be the method you prioritize.
So… don’t fret about big-budget movies. Don’t fear about “official” music movies. Simply shoot some footage of you taking part in “stay.”
It may be in your bed room, rehearsal area, studio, a theater, a area of flowers, a mountaintop, a protest, the median of a busy roadway (security first!), a sizzling air balloon, or wherever else. What’s most vital is that you simply ship an amazing efficiency.
And whenever you do, how must you method the video shoot so the viewer feels linked to your efficiency?
2. Get it multi function take with one digital camera
One other frequent high quality of viral music content material is the single-camera / single-take method.
A brand new iPhone is sufficient.
No edits! No cutaways! No b-roll!
Simply the intimacy of 1 digital camera monitoring no matter motion is most vital within the second. And all the real-time danger that comes with it.
I don’t imply you need to publish your FIRST take. However moderately, your finest take.
That is nice information for you, on the one hand, as a result of it tremendously reduces your manufacturing workload and finances; You don’t want a number of cameras or a number of individuals to shoot video. And also you don’t want an editor afterwards.
Nonetheless, as a result of you may’t lean on edits to create urgency or to cover-up for awkward moments, the stress is on whereas filming.
Bear in mind, although: It’s short-form video. You’re apt to get extra views for a 15-30 second snippet than for a full 4-minute efficiency.
So if you happen to can solely confidently ship 30 seconds of the hook, it is likely to be greater than sufficient!
In case you’re nonetheless doubting your self, apprehensive you can’t even seize 30-seconds of nice visuals and nice audio concurrently…
3. You’re allowed to lip-sync in your “stay” efficiency movies
Although the visuals are essential, so is the audio. High quality sound is essential. It could actually’t be crap.
As I mentioned above, if getting good audio and video on the similar time is disturbing, simply lip-sync!
Seize the nice recording first, after which put effort into believably performing together with that monitor. It must look convincing, but it surely doesn’t need to be hermetic.
Loads of the movies I see going viral in 2024 are clearly lip-synced. Others are much less clearly lip-synced. Some — I assume — are literally stay. However the level is, that distinction doesn’t actually matter for you common viewer.
It’s the kind of factor we musicians will get all twisted about, holding ourselves again from producing content material that has an opportunity of getting seen! So give your self permission to lip-sync.
You don’t need to publish the outcomes, however I’d wager you’ll get higher outcomes whenever you strive it.
Conclusion
The thrilling factor about this efficiency video pattern is that it’s asking musicians to do the very factor you need to already really feel snug doing: taking part in songs stay.
In case you give your self permission to lip-sync, you’re eradicating one of many greatest technical hurdles to capturing good efficiency footage. And if you happen to decide to the single-camera / one-take method, these sorts of movies are literally EASIER to supply. All nice information for musicians who handle their very own social, video manufacturing, and advertising.
However tendencies don’t final perpetually, and the algorithms will definitely shift what they advocate ultimately. So leap on this music video pattern at the moment.
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