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Consider how a lot cash you spend each month on Mailchimp, or Drip, or ConvertKit.
Do you ship sufficient electronic mail to justify that continuous value?
Are you truly USING all these fancy options you pay a lot for?
After coughing up $30 or $75 or $150 per thirty days, do you say, “that was cash nicely spent?”
If the reply to all three questions is sure, let me congratulate you; you’re clearly nurturing your record and turning followers into repeat prospects frequently. In different phrases, electronic mail is a pillar of your profitability.
When you’re NOT a type of artists but, I’ve some dangerous information and some excellent news for you.
The excellent news entails you truly SAVING cash whereas attaining higher outcomes everytime you electronic mail followers. However earlier than we get to that, right here’s the issue…
When you answered no to the questions above then the dangerous information could also be apparent: You’re not driving sufficient income by way of your electronic mail efforts to justify the price of a service like Mailchimp, Drip, or ConvertKit.
Don’t really feel TOO dangerous. Most musicians aren’t.
You could be overpaying in your electronic mail instruments as a result of:
- You don’t schedule your emails
- You don’t automate emails (past a welcome message)
- You don’t create electronic mail sequences
- You don’t make sufficient gross sales affords
- You don’t prioritize rising your electronic mail record at gigs
- You don’t have an simple on-line lead-magnet to develop your record
- You don’t section your record by area, gross sales historical past, or pursuits
- Otherwise you don’t … ship emails in any respect
Even within the age of TikTok and Spotify, electronic mail remains to be probably the most dependable methods to drive outcomes in your music. Whether or not that be boosting streams, video views, or merch and ticket gross sales.
And but so many artists underutilize their electronic mail lists. And right here I’m not even speaking about making use of superior automation, sequencing, and segmentation options.
Certain, you most likely SHOULD get round to doing that stuff sooner or later to maximise the potential of your record. However let’s be actual; most artists undergo from a extra foundational downside.
Musicians. Simply. Don’t. Ship. Sufficient. Electronic mail.
Let’s perform a little train.
Consider a advertising and marketing record that you just’re on. Some model, store, or artist who messages you a number of instances every week, but you’re nonetheless content material to be on their record. Whether or not you open each electronic mail or not. You’re by no means offended by the frequency of their emails since you just like the persona. You’re within the merchandise. You dig the vibe.
Effectively, your followers most likely like your persona and dig your vibe, too. So why are you solely emailing them as soon as a month, or twice a yr, or… everytime you lastly get round to releasing your subsequent album??
It’s NOT an imposition to speak together with your viewers extra incessantly. And it’s not an imposition to ask them to take a particular motion: buy merch, go away a remark, and so forth.
If the fan stays in your record, they count on to listen to from you. In the event that they unsubscribe, they weren’t going to stream your album or purchase your vinyl anyway.
So overlook fancy electronic mail options. Your greatest downside would be the easiest one to unravel. Simply SEND emails.
And in case you can remedy that downside, I need to present you the way you could possibly cancel your month-to-month Mailchimp or Drip subscription, and get the identical or higher electronic mail outcomes by way of Fan Attain, an electronic mail function included with ReverbNation membership — which, relying in your membership tier, is FREE, $12.95/month, or $19.95/month.
That means even ReverbNation’s Premium membership is probably going inexpensive than your month-to-month electronic mail invoice. PLUS ReverbNation membership contains loads of different issues apart from electronic mail that you just’ll have to succeed:
- world music distribution
- promo instruments
- business entry to pitch your music for radio performs, playlist placement, label offers, pageant slots, vinyl urgent, mixing and mastering mentorship, and far more
Let me set some practical expectations although. Fan Attain does NOT have ALL the superior electronic mail options you’ll discover whenever you use costly platforms like Mailchimp and Drip.
It’s designed for simplicity.
Fan Attain makes it fast and straightforward to construct your record, and electronic mail the precise segments of your viewers. And as you’ll see beneath, which may be greater than sufficient to search out higher outcomes out of your electronic mail advertising and marketing.
The three causes most electronic mail advertising and marketing platforms are prohibitively costly for the typical artist
1. The extra you employ it, the extra you pay
The truth is, you don’t want fancy automation and granular segmentation options to easily break dangerous habits and ship extra emails.
However with many electronic mail instruments, the extra emails you ship, the upper your month-to-month prices.
That’s not the case with ReverbNation’s Fan Attain.
2. The larger your record, the extra you pay (whether or not you electronic mail them or not)
One other large problem with nearly all electronic mail platforms? The extra folks you add to your record, the upper your month-to-month prices, whether or not you get round to emailing them or not.
You’re paying simply to KEEP folks on a listing you most likely underutilize. Speak about being punished for fulfillment.
Once more, this isn’t the case with Fan Attain, the place you may construct your record in a extra worry-free method. With a free ReverbNation membership, you may have 500 followers in your record. On the Primary tier, you may have 1000. And, for only a few extra {dollars} a month, you may improve to the Premium degree, which helps as much as 50,000 followers in your electronic mail record, AND contains sturdy music distribution, unprecedented business entry, and promotion instruments.
All for lower than the value you may be paying to a different platform JUST for electronic mail.
3. The extra options, the extra you pay (even in case you don’t use ‘em)
Who cares in case you’re allowed to have twenty completely different automated electronic mail sequences working in case you’ve by no means even gotten round to launching the primary one!
Many electronic mail platform tiers are priced as in case you’re some enterprise model with an enormous crew and infinite wants. However extra possible, you’re an artist, or a band, with a single record of followers. Plus the necessity to simply write them easy messages on occasion, communicate to them like a person, after which ask them to do one thing.
You are able to do that with Fan Attain. No frills. No further bells and whistles that you just’ll by no means use in any case. Simply real-time electronic mail messaging to your viewers each time you’ve got information to announce, tales to share, music to launch, or merchandise to promote. And the flexibility to focus on that electronic mail to the precise folks primarily based on location, recency, and viewers kind.
And this will get me to the primary level I need to make. That you CAN be MORE profitable in driving outcomes from electronic mail whenever you strip away the extra intimidating, superior options.
With electronic mail advertising and marketing, musicians can do MORE with LESS
Which will sound ridiculous to advertising and marketing pundits. However right here’s why I believe there’s advantage to the declare: Advertising and marketing consultants give recommendation that’s designed for the best-case situation. It’s not grounded in actuality.
They’re typically addressing a hypothetical entrepreneur with a lot of time to construct and tinker. Adequate funds to check merchandise and craft messages. The experience to tie all of the digital parts collectively. The willingness to review outcomes and modify methods accordingly. They’re addressing somebody who view themselves as a enterprise first, with the aim of promoting a product.
Does that sound such as you? When you’re driving between gigs, spending hours to shoot a 15-second TikTok, making an attempt to determine tips on how to sidechain vocal compression in your subsequent residence recording, altering the strings in your guitar?
When you’ve learn this far, it’s most likely NOT you — which is why you’re on the lookout for a less complicated and extra inexpensive answer. You might be an artist first, and to the diploma that entails advertising and marketing your inventive merchandise, nicely, you even have competing tasks… to tour, to make new songs, and so forth.
That’s why for a typical unbiased musician, electronic mail is normally an afterthought, one thing you assume to make use of when there’s apparent information. And apart from that it goes uncared for. I’ll reiterate that there’s no sense in paying tons of cash out-of-pocket month after month for a device you underutilize.
Streamlining your music marketing via email
However I’ll go a step additional. I believe that whenever you strip away the intimidating options (automations and sequences, infinite tagging and segmentation, designing an electronic mail marketing campaign from scratch), you’re left with one thing far more intuitive and usable. All you REALLY want, if we’re being practical, is a solution to seize followers’ contact data, mechanically ship a welcome message, have a easy textual content field to often write your followers, the flexibility so as to add a hyperlink, picture, or button, and hit ship.
Enter Fan Attain! The true-time, streamlined electronic mail advertising and marketing device for musicians that’s already included in your ReverbNation membership, together with all of the issues I discussed above: world music distribution, limitless pitching for playlists, festivals, label offers, radio spins, vinyl urgent, mixing and mastering mentorship, and far more.
You may actually construct and ship emails in 2 minutes.
Simply choose what you need to speak about from the dropdown menu, and Fan Builder will mechanically pull that track, album, video, or occasion into the e-mail.
When you choose to create a message from scratch, simply choose “Replace to Followers.”
Then write your electronic mail.
Add any pics or hyperlinks, if wanted.
If you wish to have a particular design in your electronic mail, you may immediately select from a listing of templates.
Need additional customization?
You’ve bought it…
Need intuitive and prompt record segmentation and electronic mail focusing on?
You’ve bought it!
Choose which kinds of folks out of your viewers you need to contact:
- Followers
- Artists / Musicians
- Labels
- Venues
- Promoters
Goal your message primarily based on location (or ship it to everybody).
Select whether or not you need to ship it to newer subscribers (folks added within the final 30 days), or everybody.
Then ship it!
And sure, you may ship a take a look at electronic mail to your self to verify that hyperlinks are energetic and the design seems to be good.
It’s actually that easy.
And the simplicity is strictly what makes me suspect you’ll get MORE out of Fan Attain than you’ll by spending $50 or $75 or $150 each month on a extra “professional” electronic mail platform.
As a result of you’ll truly USE this device extra typically.
The better one thing is, the much less time it takes general, the extra you’ll assume to make use of it. Not only for the massive information bulletins (album launch, new video, and so forth.), however the little moments too. These fast messages the place it’s sufficient to snap an image at a gig, or on tour, and simply write a pair fast sentences.
The way in which individuals are inundated with media nowadays, you’ll have a better time getting somebody’s consideration in case you ship them a lot shorter emails, however extra typically.
Plus, fast real-time engagement together with your record may be simpler as a result of it typically feels extra private. Emails sharing what you’re as much as within the second, or what you’re most enthusiastic about proper now, are extra pure to put in writing. They’re simpler to compose. And simpler to ship.
That’s why Fan Attain is ideal for sharing:
- A single, album, or video (with mechanically embedded play button)
- Occasion particulars
- A narrative from the highway
- Enjoyable moments out of your studio
- The which means of your track lyrics
- A pic, hyperlink, suggestion, playlist, or social put up
- A merch supply
- And the rest you may consider
Fan Attain is a foundational electronic mail record administration and messaging instruments to artists, and it’s already bundled into ReverbNation membership. You may simply import lists from different electronic mail packages or signup sheets out of your concert events.
You may also seize contact data out of your web site guests utilizing our HTML 5 widget.
Need to construct your record, nurture your relationship with followers, and increase your gross sales and streams?
Electronic mail is among the most necessary advertising and marketing instruments that musicians have. And electronic mail advertising and marketing doesn’t have to be difficult.
The truth is, the better it’s, the extra typically you’ll talk together with your viewers. Supplying you with extra possibilities to attach, encourage streams, promote merch, and promote excursions. Plus, the extra you ship emails, the higher you’ll get at crafting efficient messages.
And in terms of electronic mail instruments, don’t pay one other service for one thing that comes included with ReverbNation!
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